corporate crisis

Corporate crisis
· This crisis has to do with the film part of the Walt Disney Company. On January 8th 1999 Disney did a recall of the movie, The Rescuers, a 1977 Disney film because in the background of one of the scenes there is a topless woman. This happens about 38 minutes into the film and occurred in two frames which are shown above. Although there have been rumors of other inappropriate thing in Disney movies this one is clearly true and the images were purposely put there.
· It was confirmed by the Disney spokes person that this image had been present in the film since its theatre release in 1977 and also that the film had been tampered with not by any of the animators but during the post production stage.
· The company decided to recall 3.4 million copies of the film. In order “to keep our promise to families that we can trust and rely on the Disney brand to provide the finest in family entertainment”. This was done after its second release onto VHS and was Disney’s first movie recall. It does say that unless you stop or freeze the movie it is hard to even notice the image in the background. Disney made this announcement but before they did no one even really knew about it.
· After this the Disney Company instituted a policy of inspecting each frame before the release to ensure that this type of thing does not happen again.
· I think that it was good of the company to recall the film, but many are skeptical as to why the company decided to recall this one when other movies have been rumored to have inappropriate images. Another this is why did it take so long to realize this, it wasn’t until 1999 that the movies were recalled even though the movie had been released several times. It was also good that Disney instated policy that this type of thing doesn’t happen again. These slip up or if done intentionally look really bad to the company and they should do all in their power to avoid these things from happening in the future.