Media Relations

Media Relations (at the top are pictures for the upcoming movie)
Right now the public relations and social media seem to be focusing on the release of Alice in Wonderland which is to come out on March 5th.
Here is an example of a promotion for the new Alice in Wonderland movie. “Happy Friday! Kick off your weekend with @importantdate and the Ultimate #Alice Fan Event tonight! http://ow.ly/18YdF.” When I clicked on this link that this tweet led me to, I was led to the MySpace page of Alice in Wonderland. The Page was set up to look like the movie which had an interesting effect. Also on the page they had a video that was recorded live with interviews of the cast. This was the event that twitter was publicizing. I watched the video and it had interviews with actors from Anne Hathaway to Johnny dept. I feel that this was a great way to help further advertise for the event. It was a good public relations activity for the film and the charcters.
The Walt Disney Pictures website also helps with the Public relations for the event. The background is set to an Alice in Wonderland theme and when people go on the website they are met with the trailer for the Movie. On the Facebook page, back at the beginning of February there were wall posts with the trailer for the movie. Another post they had on the facebook wall for the movie is a clip that shows the commercial that was played during the Super bowl for the new movie. Throughout all the promotion I noticed a theme that the company definitely played up the fact that Johnny Depp was one of the actors in the movie.
To tie in the theme parks, I went to the twitter specifically about Disney parks. For the movie a promotion that the park did was they have Alice in Wonderland ears, which are similar to the Mickey Mouse ears that people where while at the park. There is a picture of what they looked like at the top.
I think on a whole the Disney Company is doing a great job with this movie release. Just personal knowledge I know a lot of people have been talking about this movie and I know I saw the trailer for it over the summer if not before. The company is really using their social media to promote this movie. Through my following on twitter they almost all mention the movie and its release date. Facebook and MySpace also are focusing on this movie and the release. Here is a link to the trailer for the movie. http://www.imdb.com/video/imdb/vi975438873/ .

New and Social Media for the Disney Company

For my blog about Disney I actually created a twitter account to more closely follow the company. The Disney Company has several twitter accounts and I have chosen to follow four of them to find out what is going on with the company. I feel that they do a good job with the social media, Twitter. Here is a tweet that I found on “What do you think of the brand new TOY STORY 3 trailer? You can watch it here: http://ow.ly/16llZ”. When I saw this I actually clicked on the link and watched the trailer. I think this is a good way for them to get feedback on their new movies. This is part of the twitter called Disney pictures so it is strictly about the new movies coming out. I am also following one that is called Disney parks and both of these seem to have daily updates. This shows that the company keeps up with the tweets. A tweet that was on the Disney parks one was “Here are some romantic escapes for couples on Disney Cruise Line http://bit.ly/9nenbU” which shows that they are trying to target adult couples and not just families or children.
The twitter for the many components of is definitely the better use of social media then Facebook. I did become a fan of a Facebook page for Walt Disney movies. On the wall there are clips from new Disney movies coming up. This page is updated frequently as well and keeps the fans up to date.
Walt Disney’s Movies Exciting news from Disney Animation – "Tangled" will release in theaters November, 2010. Click on the image for a message from the film’s producer, Roy Conli.

Above is a picture (at the top) and a quote from the Facebook page and it was the first time I have heard about this new Disney movie that is coming out in November. There are over 200 thousands fans of this page. This is the url for the new toy story Trailer, http://media.digisynd.com/AQAAAHnpJND3siMnECsMiPcX2gsn1xNn_____yMfjZew-Y334yTMvF5DfVnsgcZj/play;frame=AQAAAJlj32kjjS3Tak0-FGCNM6Un1xNn_____zzkh5C99zHuX6pWh2Jt4m3a7KD2/.
I am also following the Disney parks on RSS feeds, that give up to date articles and press releases for the company. One RSS feed is for Walt Disney world news and he is an example of the most recent story, which was updated on Feb 12.
“READY TO CELEBRATE: Former supermodel Kathy Ireland poses Feb. 12, 2010 with an Irish-themed Mickey Mouse at Disney's Contemporary Resort in Lake Buena Vista, Fla. Ireland, who is now CEO of a design and marketing firm, Kathy Ireland Worldwide, was at Walt Disney World to give a keynote address for Disney Parks' first-ever "Social Media Moms Celebration," a professional and personal development gathering for mom bloggers. Ireland's speech focused on "real solutions for busy moms." (Preston Mack, photographer)”
This talks about about social media and how Disney sports it to the point that they had a speaker for moms and their use of social media. It’s an interesting event that I saw through their RSS feed, which I think they are using the right way.
What I have discovered is that they are up to date on new media and social media. They are not perfect in using them, but it will be interesting to find them. This is a huge company and if they want people to keep up with what is happening in the parks as well as the movies these social media should be refined, but as for now they are pretty decent. At the top right is the logo for disney movies that compnay uses.

Introduction to Disney Blog

For my Corporate PR blog I choose to use Disney as my company. I selected this company because it’s a company that I have known since I was a little kid and it is a company that has so many aspects, for example they have the theme parks, stores, and of course the movies. The Disney Company is huge, so I decided to focus on the theme park and look into events and news about just Disney world. This will focus my research and hopefully get a good look at the PR that surrounds the park. This is a family dream vacation destination and has fun for kids as well as adults. There is always something new and innovative at the Disney theme parks, which is why I choose this aspect to work with. From rides to shows and entertainment, people have enjoyed this theme park from the moment it was created.
The company has a good reputation and is always doing new and innovative things. I found a website that has to do with the news and public relations of the company. It is called the Walt Disney World news (http://www.wdwnews.com/). One of the most recent stories and press releases has to do with the fact that Disney world had a parade to celebrate the MVP of the super bowl. I now have an RSS feed that links to that website and can get up to date information.
The public relations seem to revolve around new promotions and events coming up for the company. Another opportunity to boost their reputation, which is something we discussed in class, is their give a day for a Disney day. This is a program where people volunteer for a day and then they get a free day at a Disney theme park. This shows that Disney wants to give back by offering free admission to their parks. It will be interesting to see what new and excited things this company has in store for its theme park. I look forward to following this company more closely.