For my Corporate PR blog I choose to use Disney as my company. I selected this company because it’s a company that I have known since I was a little kid and it is a company that has so many aspects, for example they have the theme parks, stores, and of course the movies. The Disney Company is huge, so I decided to focus on the theme park and look into events and news about just Disney world. This will focus my research and hopefully get a good look at the PR that surrounds the park. This is a family dream vacation destination and has fun for kids as well as adults. There is always something new and innovative at the Disney theme parks, which is why I choose this aspect to work with. From rides to shows and entertainment, people have enjoyed this theme park from the moment it was created.
The company has a good reputation and is always doing new and innovative things. I found a website that has to do with the news and public relations of the company. It is called the Walt Disney World news (http://www.wdwnews.com/). One of the most recent stories and press releases has to do with the fact that Disney world had a parade to celebrate the MVP of the super bowl. I now have an RSS feed that links to that website and can get up to date information.
The public relations seem to revolve around new promotions and events coming up for the company. Another opportunity to boost their reputation, which is something we discussed in class, is their give a day for a Disney day. This is a program where people volunteer for a day and then they get a free day at a Disney theme park. This shows that Disney wants to give back by offering free admission to their parks. It will be interesting to see what new and excited things this company has in store for its theme park. I look forward to following this company more closely.
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