Media Relations (at the top are pictures for the upcoming movie)
Right now the public relations and social media seem to be focusing on the release of Alice in Wonderland which is to come out on March 5th.
Here is an example of a promotion for the new Alice in Wonderland movie. “Happy Friday! Kick off your weekend with @importantdate and the Ultimate #Alice Fan Event tonight! http://ow.ly/18YdF.” When I clicked on this link that this tweet led me to, I was led to the MySpace page of Alice in Wonderland. The Page was set up to look like the movie which had an interesting effect. Also on the page they had a video that was recorded live with interviews of the cast. This was the event that twitter was publicizing. I watched the video and it had interviews with actors from Anne Hathaway to Johnny dept. I feel that this was a great way to help further advertise for the event. It was a good public relations activity for the film and the charcters.
The Walt Disney Pictures website also helps with the Public relations for the event. The background is set to an Alice in Wonderland theme and when people go on the website they are met with the trailer for the Movie. On the Facebook page, back at the beginning of February there were wall posts with the trailer for the movie. Another post they had on the facebook wall for the movie is a clip that shows the commercial that was played during the Super bowl for the new movie. Throughout all the promotion I noticed a theme that the company definitely played up the fact that Johnny Depp was one of the actors in the movie.
To tie in the theme parks, I went to the twitter specifically about Disney parks. For the movie a promotion that the park did was they have Alice in Wonderland ears, which are similar to the Mickey Mouse ears that people where while at the park. There is a picture of what they looked like at the top.
I think on a whole the Disney Company is doing a great job with this movie release. Just personal knowledge I know a lot of people have been talking about this movie and I know I saw the trailer for it over the summer if not before. The company is really using their social media to promote this movie. Through my following on twitter they almost all mention the movie and its release date. Facebook and MySpace also are focusing on this movie and the release. Here is a link to the trailer for the movie. http://www.imdb.com/video/imdb/vi975438873/ .
Right now the public relations and social media seem to be focusing on the release of Alice in Wonderland which is to come out on March 5th.
Here is an example of a promotion for the new Alice in Wonderland movie. “Happy Friday! Kick off your weekend with @importantdate and the Ultimate #Alice Fan Event tonight! http://ow.ly/18YdF.” When I clicked on this link that this tweet led me to, I was led to the MySpace page of Alice in Wonderland. The Page was set up to look like the movie which had an interesting effect. Also on the page they had a video that was recorded live with interviews of the cast. This was the event that twitter was publicizing. I watched the video and it had interviews with actors from Anne Hathaway to Johnny dept. I feel that this was a great way to help further advertise for the event. It was a good public relations activity for the film and the charcters.
The Walt Disney Pictures website also helps with the Public relations for the event. The background is set to an Alice in Wonderland theme and when people go on the website they are met with the trailer for the Movie. On the Facebook page, back at the beginning of February there were wall posts with the trailer for the movie. Another post they had on the facebook wall for the movie is a clip that shows the commercial that was played during the Super bowl for the new movie. Throughout all the promotion I noticed a theme that the company definitely played up the fact that Johnny Depp was one of the actors in the movie.
To tie in the theme parks, I went to the twitter specifically about Disney parks. For the movie a promotion that the park did was they have Alice in Wonderland ears, which are similar to the Mickey Mouse ears that people where while at the park. There is a picture of what they looked like at the top.
I think on a whole the Disney Company is doing a great job with this movie release. Just personal knowledge I know a lot of people have been talking about this movie and I know I saw the trailer for it over the summer if not before. The company is really using their social media to promote this movie. Through my following on twitter they almost all mention the movie and its release date. Facebook and MySpace also are focusing on this movie and the release. Here is a link to the trailer for the movie. http://www.imdb.com/video/imdb/vi975438873/ .
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